The evolving world of customer experience (CX) is pushing credit unions to adopt a broader view of engagement, one that focuses on being there for members – analyzing every part of their journey – beginning the moment consumers first encounter your brand.

In this article, Harland Clarke Senior Vice President of Product Management Carrie Stapp covers these topics and more:

• Engagement begins at the consumer level — before they become members — beginning with a consumer’s first interaction with your brand
• How quality engagement builds trust and credibility
• Using engagement to increase member satisfaction