Get Ready for The Financial Brand Forum
If you are attending the 2025 Forum, we want to help you maximize your time and plan ahead. Let's take a look at some key events hosted by Vericast:
Lunch & Learn: Data Driven Personalization - Practices for Advertising Success in Banking
Aria West Conference Center - Level 3, Starvine 3+4
Monday, April 14 11:30am-12:45pm
Monday, April 14 11:30am-12:45pm
Hosted by Lisa Nicholas, SVP Marketing Products & Strategy
Join a panel of industry experts as they explore data-driven personalization strategies that drive advertising success in banking. Learn how leading financial institutions use insights to refine targeting, adapt campaigns in real time, and integrate local market data for greater impact. Whether you’re looking to improve acquisition, retention, or cross-sell strategies, this discussion will provide actionable takeaways to strengthen your approach.
Breakout Session: Optimizing Your Marketing Budget for Maximum ROI
Conference Center - Level 3, Juniper 1
Monday, April 14 3:00pm-3:45pm
Speaker: Sharon Cook, VP Marketing Strategy
In this session, you’ll get a sneak peek into how CMOs at other financial institutions are planning and optimizing their marketing budgets and learn actionable tips on how to make the most of your budget — from legitimizing spend and justifying initiatives, to calculating critical metrics and presenting KPIs to your executive team to prove marketing ROI.
Visit the Vericast Title Sponsor Booth #B540
Open throughout the event Monday-Wednesday
Meet Cesar Millan and greet adorable ASPCA puppies at our booth!
Tuesday, April 15 5:30pm-6:00pm
Pick up a Handcrafted Drink at the Vericast Cafe
Monday 1:00pm-5:00pm
Tuesday and Wednesday 9:00am-5:00pm
Aria East Conference Center, Mariposa Level 2 Foyer near Starbucks outlet
Private Executive Briefings - Meet with Us at the Forum!
While everyone else at the Financial Brand Forum will be catching up with industry trends, you have the opportunity to leap ahead with an exclusive preview of what's next in FI marketing.
As the largest marketing partner exclusively dedicated to financial services, Vericast doesn't just understand your business—we've refined our solutions through thousands of campaigns run specifically for banks and credit unions. This isn't theoretical innovation; it's battle-tested strategy that's delivering results now.
Join us for a private 30-minute briefing where we'll reveal:
● Our cutting-edge targeting technologies that dramatically improve customer acquisition ROI (our last iteration created a 22% lift)
● Breakthrough approaches to reach your highest-value prospects
● A hyper-local approach that is already delivering exceptional results for early adopters
Score an Invite to our Aria SkySuite ReceptionWednesday, April 16 after the Forum closes, join us for a post-conference gathering and pick up some swag in our SkySuite at the Aria. Contact your Account Executive for your exclusive invitation |
