Actionable insight for creating loyalty, acquiring new customers and growing relationships
Vericast surveyed financial services professionals and consumers about their banking goals, priorities, expectations and experiences, from check ordering to online banking to privacy.
Our industry experts analyzed the data and identified five key industry trends and challenges:
- Change events threaten long-standing loyalty
- Streaming entertainment delivers new account acquisition tools
- Expectations of privacy affect marketing strategies
- Demand for corporate responsibility challenges marketing goals
- Loans will be the market-making competitive battleground