Managing the customer experience during an M&A is critical but not always easy

Most financial institutions underestimate the need to engage and satisfy customers during a major transition like an M&A. However, it’s critical to understand that:

  • M&As present a unique engagement opportunity
  • Making customer experience a priority is essential
  • The best M&A experience starts with an institution-wide commitment to earning the trust of acquired customers
Download this e-book to discover six ways to ensure a first-class M&A customer experience.


Source: PwC. "Improving customer experience in M&A"