---
title: "e-book: 45% of acquired customers plan to leave their new bank"
---

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## Managing the customer experience during an M&A is critical — but not always easy

Most financial institutions underestimate the need to engage and satisfy customers during a major transition like an M&A. However, it’s critical to understand that:

- M&As present a unique engagement opportunity
- Making customer experience a priority is essential
- The best M&A experience starts with an institution-wide commitment to earning the trust of acquired customers

**Download this e-book **to discover six ways to ensure a first-class M&A customer experience.

### Complete the form below to get the e-book. *Required fields

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