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Four insights financial service marketers need to consider for their digital marketing
Digital marketers must navigate an increasingly challenging landscape that includes a dangerous balancing act of relevance and privacy. Robert Ropars, digital advertising senior account executive at Vericast, provides answers to these four questions facing financial services marketers today:
- What are some non-traditional digital marketing channels that financial institutions should use to reach their customers and prospects?
- What can financial institutions learn from other industries to improve their digital marketing?
- How should financial institutions monitor and quantify the ROAS of their digital advertising?
- What should banks consider as web consumer privacy changes go into effect?