Four insights financial service marketers need to consider for their digital marketing

Digital marketers must navigate an increasingly challenging landscape that includes a dangerous balancing act of relevance and privacy. Robert Ropars, digital advertising senior account executive at Vericast, provides answers to these four questions facing financial services marketers today:

1. What are some non-traditional digital marketing channels that financial institutions should use to reach their customers and prospects?
2. What can financial institutions learn from other industries to improve their digital marketing?
3. How should financial institutions monitor and quantify the ROAS of their digital advertising?
4. What should banks consider as web consumer privacy changes go into effect?