![Trends and Opportunities in Consumer Lending HELOCs and Mortgages Trends and Opportunities in Consumer Lending HELOCs and Mortgages](https://insight-hs.vericast.com/hubfs/trends-in-lending-opportunities-article-02.jpg)
Demystify lending and seize opportunity
Borrowers are in the market, bringing more competition — and opportunity — to grow loan balances. But consumers may also be reaching their limits.
To respond to opportunities while helping customers manage debt, financial institutions need to:
- Understand the current lending environment
- Revisit mortgage and home equity offerings to provide greater flexibility
- Improve visibility through increased marketing
Download the article to better understand today’s lending environment and get a deeper look into two areas of opportunity: HELOCs and mortgages.